for a colorful life


 photographer: Els Kocken

Irene Heldens is a Dutch fashion designer, owner of Uhmah store and teacher at Academy Vogue Amsterdam.

She started her brand ten years ago as the first Dutch designer working with African/Dutch wax print. In her collections she captures the “Zeitgeist “of the melting pot of our time.

Irene Heldens designed modern collections with pure materials, colorful silhouettes, and a strong use of African prints.


To wear Irene Heldens design is to share her philosophy. Irene believes that there is no better way to express your personality than in the way you dress. Let nothing stop you, follow your path, your dreams and ambitions and let the world know that you are ready for it.


The collections are designed with a lot of love and enthusiasm.

Every detail of the process we enjoy and we want that our clothing bring you that extra something.

It’s really important for us to maintain exclusivity for you. This is why we make unique limited edition collections that are produced by hand in a conscience and respectful way, thinking about the environment and the well being of the people.




We present you clothes of high quality that will always make you feel our personal touch when wearing them. The garments wil give you a unique feeling of wearing something exclusive and special that almost nobody else has.

We only use the highest-grade materials when making our collections so that the quality and design will last for many years.



© 2015/2017 IRENE HELDENS for a colorful life / website by AlmuVera_Design / All Rights Reserved