Founded in 2009 Irene created a unusual colorful world to display the magical beauty of people, places and the wonderful life that is surrounding us. With every piece we celebrating life and appreciating the precious time we have here.

Through the years this vision only grew stronger. Combining the love for life and the idealistic believe that we can built a better future together. Change is what we want to give to the fast fashion system by making limited-edition statement pieces that are timeless, sustainable and anti fast-fashion. We want to make every moment special with a stand out design and doing good for the planet and each other while creating it.

Every look in our latest collections are ethically made with high-end existing materials of leftover stock and fabrics to create unique one off a kind pieces. All materials are carefully selected and hand picked by our high quality standards. All pieces are crafted by hand in small ateliers and by artisans in Holland. 

For a colorful life!

Irene Heldens zwart:wit portret

Stay updated on the latest news