First start with some facts that will make you start to think.

The fashion industry is worth around 1,5 billion Euro, worldwide 50 million people are working in this industrie (that is one of six people worldwide) and it’s one of the most polluting industries in the world. The total pollution of the fashion industrie is more than international flights and maritime shipping together.

The fashion industry produces 10% of all humanity’s carbon admission, it is the second-largest consumer of the world’s water supply and pollutes the ocean with microplastics.

We are standing at a cross road where it al depends on witch choices we make. What are you going to do to make a change? 

We can change the future with the choices we make. Our choices reflect our hopes and dreams of the world we like to live in. What are we doing to do about it? Worldwide movement of people that don’t want to look away. Challenge yourself to look different at clothes and what you consume because there is a lot you can do.

Change the way you shop,  think about the footprint you leave on this planet, develop a new way of thinking and consuming.

How do I make the right choices? What are the best options?
You are what you wear. Ask questions about the clothes you’re about to buy. Do I need it? does it contributes to my wardrobe, am I going to wear it a lot and where is it it made of and by who?

Every year there are 80 billion pieces of clothes sold and 85% of all textiles are dumped on landfills each year. And washing synthetic clothes sends thousands of bits of plastic into the ocean.

Washing clothes releases 500,000 tons of microfibers into the ocean each year — the equivalent of 50 billion plastic bottles.

Many of those fibers are polyester, a plastic found in an estimated 60% of garments. Producing polyester releases two to three times more carbon emissions than cotton, and polyester does not break down in the ocean.

All in all, the fashion industry is responsible for 20% of all industrial water pollution worldwide.

The production of a pair of jeans will cost an avaridge of 7000 liters of water.
Water pollution is a big problem in thirth world countries where almost all the fast fashion is made.

Every year there is a production of 100 billion pieces of clothes and only 35% end up in stores. 33% is never worn and is shredded of burned.